Project Overview
A responsive and user-friendly online store designed to showcase products, enable secure transactions, and provide a smooth shopping experience from browsing to checkout.
Client
Tokopay
Scope of Work
Background
A growing retail brand needed a digital platform to expand its reach and serve a wider audience beyond physical stores. The challenge was to build an e-commerce experience that reflected the brand’s identity while offering a seamless, efficient, and trustworthy shopping journey.
Market Insights & Brand Positioning
User research and competitor analysis revealed consumer expectations for intuitive navigation, secure checkout, and personalized shopping. Insights highlighted the need for a clean, modern look and features like smart filtering, product recommendations, and easy returns. The strategy focused on convenience, trust, and lifestyle appeal to attract both new and loyal customers.
Brand Refresh & Web Experience Update
The design team developed a refreshed brand identity with updated visuals, color schemes, and typography that reflected quality and approachability. The e-commerce site was built with a mobile-first approach, incorporating responsive layouts, faster load times, and a user-centric product discovery flow, optimized for conversion and retention.
Outcomes & Industry Feedback
Following launch, the site saw a 50% increase in sales and a 60% rise in returning customers within four months. Bounce rates decreased by 30%, and session duration increased significantly. Customers praised the modern design and smooth shopping process, and the brand gained attention in retail tech publications for its digital transformation.
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